Nick Cummins is Here to Promote Tradie's Baby Collection

Our new promo ad was heavily featured in Wednesday and Thursday night’s screening of the reality TV series which brought Nick back into the spotlight to once again promote Tradie.

Ever since the premiere, this season of Bachelor garnered widespread attention and there were about 940,000 viewers on the night of the premiere alone. The presence of Nick Cummins greatly contributed to those numbers and ratings.

In our new promo ad, Nick "Honey Badger" Cummins is seen with a little baby promoting Tradie’s new Baby Collection product line. Cummins says some of his famous slang words like “G'Day” and “Fair Dinkum” in the same fashion that he uttered them as part of his dialogue in the latest series of The Bachelor.

In order to have a more family-friendly ad, our company decided to ditch the well-known slogan “The Ultimate Toolbox” and instead, Nick tries a new slogan at the end of the ad: Tiny Tough.

Photos of Nick Cummins wearing Tradie sports underwear was trending all over the newspapers, magazines, and online web pages.

“That made us known to a lot more Australians and sales spiked for sure. It was significant, well and truly in the double digits.” Ben Goodfellow, the CEO of Tradie Underwear, told AdNews just before Nick Cummins was set to become the newest star of The Bachelor TV show.

Nick Cummins has been the main star of many Tradie ads since 2014 and in this new promo for our Baby Collection, he aptly describes some of the most important features of this product line.

We invite you all to watch what Tradie has to offer with this new collection.

Read the full article at Rag Trader.