FORMER RUGBY UNION PLAYER

Nick Cummins is known for his on-field talent and legendary post-game one-liners. Often called "the most Australian bloke ever," his dad’s advice—“if you don’t know what to say, tell a story”—clearly stuck. We’re stoked to have him as our Tradie ambassador. From “fart filters” to “bog catchers” and “cradles for the clackers,” his stories (and our ads) are classics in the making.

FREESTYLE AERIAL SKIER

Danielle Scott is world no. 2 Freestyle Aerial Skier and is one of the proud faces of Tradie Lady. A former gymnast and AIS scholarship holder at just seven, Danielle made her Olympic debut in Sochi 2014 and is now one of Australia’s top gold medal hopes. We're pumped to have her as our first ever Tradie Lady ambassador. Check out the TVC bloopers to see her infectious energy in action.

AUSTRALIAN RUGBY 7'S PLAYER

Charlotte Caslick is an Olympic gold medalist one of the world’s top Sevens Rugby players and longest serving Rugby 7's player in the country – fast, fearless, and fiercely skilled. Known for her trademark braids and sharp footy smarts, she’s redefined the women’s game with power and precision. A gold medalist and World Rugby Sevens Player of the Year, Charlotte continues to lead from the front with grit and style.

AUSTRALIAN NETBALLER

Joining the Sunshine Coast Lightning Netball Team in 2017 Cara’s netball career has continued to flourish, making her Diamonds debut in the 2021 Constellation Cup. Now a key goal shooter for Australia, she’s a rising star with a big future. We’re proud to welcome her as the newest Tradie women’s underwear ambassador.

SOCIAL MEDIA INFLUENCER

Fonzie Gomez is a social media sensation known for his street interviews with everyone from everyday Aussies to global stars. With over 2.5 million followers, 1 billion views, and 60 million likes, he’s collaborated with top brands across sports, music, fashion, and more. We’re stoked to have Fonzie on board as a Tradie ambassador for undies, drinks, and deodorant.

SPORT CONTENT CREATOR

Member of the Tradie Beer family, Coach Cole is the revered "Meta Coach" of Australian sport. Just ask Alistair Clarkson and Wayne Bennett and they'll tell you - "All roads lead to Cole." His sharp wit, iconic jingles, and signature moustache have inspired teams across the nation. Coach Cole is as relentless as he is warm-hearted, because at the end of the day you’re only as good as your last game...and in Coach Cole’s last game he won a premiership.

AFL RUCKMAN

A towering force at 205cm, Sam Draper is more than just an AFL ruckman—he’s a standout on and off the field. From a soccer background to dominating Aussie rules, Draper’s journey is all about adaptability and passion. Known for his physical style, trademark mullet, and infectious energy, he’s become a fan favourite. A rising leader with serious presence, we’re stoked to welcome him as a Tradie Beer Ambassador.

FORMER AUSTRALIAN SURFER

The laidback surfer from Copacabana, NSW, Matt Wilkinson is as charismatic as they come. Wilko made waves by winning back-to-back Championship Tour events at Snapper Rocks and Bells Beach—then shouted the bar with his prize money. He capped it off with a No. 5 world ranking and another big win at the Outerknown Fiji Pro. Wilko’s bold, down-to-earth style makes him the perfect Tradie Beer Ambassador.

PROFESSIONAL AUSTRALIAN SURFER

Jackson Baker, the Aussie surfer from Newcastle is regarded as one current best Australian surfers. Competing in Bells Beach 2023, just missing out on making the Championship Tour, finishing off with rank 13. Determined as ever after recovery from a broken foot, Jacko will hit the tour again in 2024. With an infectious personality that can’t help make you laugh,
Jacko is the perfect Tradie Beer Ambassador.