Tradie Underwear Launches its Biggest Ad Campaign!
Our brand new promo ad features Nick Cummins and some other athletes in a variety of locations throughout Down Under as part of a new campaign to promote ‘Aussie Fit’, one of the Aussiest lines of underwear in the world.
The professional rugby player is back alongside Women's Sevens Rugby champion and Olympic Gold medalist Charlotte Caslick, and the freestyle aerial skier and dual Winter Olympian, Danielle Scott, to promote his favourite brand of underwear.
The campaign has a straight slogan; not only is Aussie Fit one of the “Aussiest undies ever”, it also represents the wit and essence of the Australian culture. Broken Hill, Palm Beach, and Kangaroo Valley are some of the spectacular locations that you see in this promo.
In our brand new advertisement, Charlotte Caslick encourages all of the viewers to ‘Tradie Up’ from their Brazilian briefs, French knickers, and American panties. As for the visuals, The CEO of Tradie Underwear, Ben Goodfellow, had some things to say:
“This is the first time we’ve taken Tradie outside of the studio to showcase some of Australia’s stunning landscapes alongside our incredible ambassadors. We couldn’t be happier with the new direction as we continue to build our iconic Australian brand.”
This campaign is a multi-year collaboration between these stars and Tradie which is managed by Josh White, the CEO of Lampoon Group. “Tradie has been a wonderful partner of Nick, Charlotte and Danielle for a number of years now,” White said about this partnership. “This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out.”
Buy a pair of Aussie Fit underwear today to get the full Australian experience in your daily life.
Read the full article at Rag Trader.
