We have searched wide and worked hard to solve one of the oldest and most important problems that men face with their undergarments. Have you ever had to endure one of those jogging experiences where the boys weren’t as stable and secure as you would want them to be? Well, here is the good news for you: “No Bounce” is here to take care of that problem, once and for all.
By launching “No Bounce”, we ensure that there are no more awkward moments lying in wait for gentlemen of all ages.
In our brand new promo ad, we see Nick Cummins, with his usual charm and charisma, promoting “No Bounce” as the main ambassador of Tradie Underwear.
These are busy times for Tradie and its campaigns. We’ve already seen the promotion of the ladies Aussie Fit with Charlotte Caslick and Danielle Scott, both of whom are also our ambassadors and venerated national sport stars. Alongside Nick Cummins, the trio are represented by the Lampoon Group.
The founder of Tradie Underwear, Ben Goodfellow, had some interesting things to say about their newest product:
“I’m really excited for the release of our new No Bounce undies advert. Filming Nick ‘Honey Badger’ Cummins in his natural habitat, Outback Australia, allowed us to create our funniest advert to date. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favorite Australian owned underwear brand.”
“Nick really enjoyed getting into outback Australia this year to shoot the new No Bounce campaign with Tradie. This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out.” says Josh White, the CEO of Lampoon Group and manager of Nick Cummins.
There are crucial moments when every brand has to take the next step towards its inevitable evolution. Ours was to find the voice of Australia and taking our brand outside to represent the magnificence of our country.
“Taking Tradie out of the studio has been a natural evolution of the brand, and we’re thrilled with how it’s come together.” says the creative director, Kyran Docker. “To be able to demonstrate not only Nick’s great sense of humor, but to also show off what makes this country fantastic has been a wonderful experience, and has resulted in great content that we can’t wait to share.”
So, if you ever find yourself having trouble with maintaining the ‘boys’ in their right position, buy a pair of No Bounce from Tradie and rid yourself of the ancient male conundrum.
Read the full article at B&T.
