Aussies Will Find Their Perfect Fit in the Newest Tradie Underwear Product

The famed rugby player and the star of The Bachelor TV show is joined by Women’s Sevens Rugby star, Charlotte Caslick, and the freestyle aerial skier and dual Winter Olympian, Danielle Scott, to once again promote his favourite brand of underwear.

Our campaign represents the new Aussie Fit as one of the ‘Aussiest undies ever’ while bringing your attention to some of the most remarkable locations throughout Down Under in an attempt to capture the essence of the Australian culture in all its splendor.

Famous locations like Broken Hill, Palm Beach, and Kangaroo Valley are some of the sights that we visit in our brand new promo ad for Aussie Fit. While Charlotte Caslick encourages you to ‘look good Down Under!’ Danielle Scott asks you to ditch your panties, briefs, and knickers for the ultimate choice of underwear.

Aussie Fit does not only offer comfort and utility, but also style and elegance. These popular and successful athletes are led by Nick Cummins who has been an ambassador of our brand since 2014.

‘Let’s celebrate what makes this a cracking country!’ The Honey Badger points out at the beginning of the promo, bringing into attention the importance of how our brand is interwoven into the very culture of Down Under and only has the best to offer to Aussies all around the world.

Kyran Cocker, the creative director of this commercial, talked about the stunning visuals and the cast of stars that represent our newest product.

“We wanted to take the Tradie brand somewhere different, and what better way to do that than to film these ads in places that are significant to our brand ambassadors,” He said.

“Nick is a country boy at heart, Charlotte’s a farm girl and Danielle lives by (and for) the beach. There are so many different lifestyles that we can live here in Australia, and Aussie Fit is the only Aussie underwear designed specifically to suit that.” He continued when talking about our ambassadors.

Tradie’s brand new ad featuring Australia’s best will be on for weeks to come, encouraging you all to ‘Tradie up’ to something better when it comes to your choice of underwear.

Read the full article at Campaign Brief.