The retired rugby player and infamous star of the latest season of The Bachelor is back in a brand new promo ad for our ‘Aussie Fit’ line of underwear which promises to give you the true experience of living in the Down Under.
Joining Nick ‘Honey Badger’ Cummins are the phenomenon of Women’s Sevens rugby team, Charlotte Caslick, and the freestyle aerial skier, Danielle Scott. These acclaimed athletes and stars encourage you to ‘Tradie up’ for the ultimate choice of underwear in different locations across Australia.
Broken Hill, Palm Beach, and Kangaroo Valley host the newest ad promo in our campaign for ‘Aussie Fit’ and offer stunning sights that capture the essence and spirit of living your life as a true Aussie.
Ben Goodfellow, the CEO of Tradie, had some comments about this new ad campaign that will run for weeks.
“We’re really excited for the launch of our new Tradie Ladies Aussie Fit underwear range.” He said in an interview. “This is the first time we’ve taken Tradie outside of the studio to showcase some of Australia’s stunning landscapes alongside our incredible ambassadors. We couldn’t be happier with the new direction as we continue to build our iconic Australian brand.”
Nick Cummins has been an advocate of Tradie for more than 5 years and now he is returning to lead our campaign for the brand new Aussie Fit.
This new Tradie campaign with Nick Cummins, Charlotte Caslick, and Danielle Scott will be a multi-year collaboration procured by their manager Josh White.
Our brand has evolved a lot since Nick Cummins first appeared in our ads in 2014. Tradie is really excited about this new collaboration with some of the greatest and most popular athletes Australia has ever seen, who not only will bring their charm and passion to promote their favourite brand of underwear, but also become a voice for the people of Down Under in their choice of clothing.
That is exactly what Aussie Fit stands for; the ‘Aussiest undie ever’ will make you proud of being an Aussie and living in the fantastical Down Under.
The ad campaign will run for 10 weeks, encouraging you to ditch your knickers, briefs, and other types of underwear for the one and only Aussie Fit.
Read the full article at B&T.
