Nick 'Honey Badger' Cummins Returns to Promote the New Aussie Fit Underwear
Nick Cummins has returned to Tradie Underwear to once again promote one of our most acclaimed products; According to the Honey Badger himself, the Aussie Fit line of underwear is not only your ultimate choice of comfort, but also one of the “Aussiest undies ever.”
This 30-second TV commercial was set and filmed in Broken Hill, Palm Beach, and Kangaroo Valley. As visually stunning as our newest promo appears, one cannot help but notice the passion that our popular stars like Charlotte Caslick and the freestyle skier Danielle Scott bring to promote their favourite brand of underwear.
Tradie invites you all to ditch your panties and knickers and ‘Tradie up’ your underwear for the one and only Aussie Fit.
“Let’s celebrate what makes this a cracking country.” Announces Nick at the beginning of our new ad, followed by Caslick and Scott who confirm that Aussie Fit is indeed one of the best choices of underwear.
“We’re really excited for the launch of our new Tradie Ladies ‘Aussie Fit’ underwear range. This is the first time we’ve taken Tradie outside of the studio to showcase some of Australia’s stunning landscapes alongside our incredible ambassadors.” Ben Goodfellow, The CEO of Tradie Underwear said in a press release. “We couldn’t be happier with the new direction as we continue to build our iconic Australian brand.”
As the manager of Cummins, Caslick, Scott, and the CEO of the Lampoon Group, Josh White also had something to say about this collaboration:
“Tradie has been a wonderful partner of Nick, Charlotte and Danielle for a number of years now. To witness the cult following Tradie has, and how much the brand has evolved since Nick’s first campaign in 2014 has been really amazing. This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out.”
Our company and Nick Cummins go a long way back in a professional partnership secured not merely through commercial means, but also honesty and open communication. The Honey Badger is not just our ambassador, but an advocate of Tradie and its products.
Buy a pair of Aussie Fit today to get the full experience of living in Down Under.
Read the full article at Mumbrella.
